Driving Staff Engagement Through Action: Stickerbook as an Investors in the Environment Member Benefit

One of the most powerful drivers of environmental change in organisations isn’t strategy alone – it’s people. That’s why Investors in the Environment (iiE) is continually evolving its member benefits to help organisations engage staff in meaningful, practical sustainability action.

One of the most exciting of these benefits is Stickerbook – a simple but highly effective digital engagement tool that is already proving its value across the iiE membership.

What is Stickerbook?

Stickerbook is a fun, interactive platform that encourages staff to complete sustainability actions and earn digital “stickers” in return. These actions range from everyday workplace behaviours to wider environmental commitments, helping sustainability become part of daily working life rather than an abstract goal.

Crucially, Stickerbook is included as a member benefit for all iiE members, with unlimited staff access at no extra cost. This makes it an exceptionally cost-effective solution, particularly for larger organisations with complex structures and diverse teams.

Why Stickerbook works for iiE members

Stickerbook’s strength lies in its accessibility and scalability:

• Unlimited places for staff – no caps, no per-user fees

• Perfect for large organisations, including NHS Trusts and multi-site members

• Immediate engagement – staff can get involved from day one

• Supports green champions by giving them a practical tool to motivate colleagues

• Creates visible momentum through collective action and shared progress

  
  

For organisations looking to build a culture of sustainability, Stickerbook turns intention into action and strategy into participation.

Case study: Bradford Teaching Hospital

A great early example of Stickerbook in action comes from Bradford Teaching Hospitals NHS Foundation Trust, a brand new iiE member that has wasted no time in making the most of this benefit.

Within their first week of iiE membership, Bradford Teaching Hospital rolled out Stickerbook to their Green Champions network – and the response was immediate and enthusiastic. In just seven days, staff collectively earned over 300 stickers, demonstrating both high levels of engagement and a strong appetite for practical sustainability initiatives.

Robert Dadzie, Head of Sustainability at Bradford Teaching Hospital said “As a new member of Investors in the Environment, Stickerbook has been a fantastic way to energise our Green Champions network and engage staff straight away. It is easy to use, inclusive, and has helped turn sustainability into something positive and motivating. Gaining over three hundred stickers in our first week alone shows how keen our staff are to get involved when given the right tools.”

For a large NHS organisation, this kind of rapid uptake highlights exactly why Stickerbook is so effective: it empowers staff, gives champions a ready-made engagement tool, and creates quick, visible wins that help build momentum.

Jo Holmes, Managing Director at Genee, iiE’s Northern hub and Bradford’s iiE Advisor said “Stickerbook is all about making sustainability accessible, engaging, and achievable for everyone. Seeing new members like Bradford Teaching Hospitals gain over three hundred stickers in their very first week shows just how powerful simple, well-designed engagement tools can be. As a member benefit with unlimited staff access, Stickerbook has the potential to create real culture change across organisations of all sizes, and we’re incredibly excited to see the impact it will have across the iiE membership.”

A cost-effective solution for large organisations

For large members in particular – such as NHS Trusts, universities, councils and major employers – Stickerbook offers outstanding value. With no limit on the number of participants, organisations can involve entire workforces without worrying about escalating costs, making it far more impactful than traditional engagement tools.

Looking ahead

At iiE, we are incredibly excited to see the impact Stickerbook is already having across our membership. Early successes like Bradford Teaching Hospital show the potential for Stickerbook to become a cornerstone of staff engagement, helping organisations turn sustainability commitments into collective action.

As more members activate Stickerbook across their teams, we look forward to seeing thousands of positive actions, engaged employees, and real environmental impact – one sticker at a time.

For more information about Investors in the Environment and our many member benefits visit the website or email: info@iie.uk.com.